Creative Director · Media Production · Digital Marketing
Medellín · Ottawa
JOLY
Films for real estate, hospitality and cinema,
with the marketing that puts them to work.
§ Intro
I direct and produce films, then run the marketing that puts them in front of the right audience. Creative, production and distribution under one direction, so the intent that starts the film is the intent that reaches the audience.
- BaseMedellín, Colombia · Ottawa, Canada
- FocusReal estate · Hospitality · Film
- CraftDirection · Production · Marketing · Edit · Colour
§ Selected work
Five projects. Two cities.
01 Real estate
Luxury Real EstateMedellín
02 Real estate · vertical
Luxury Real EstateMedellín
Built for the feed. A walkthrough cut for phones, so a listing lands the same way in a DM as it does on a wall.
03 Azuma Gastrobar · vertical
Azuma Gastrobarthe ambiance captured, as if you were there
Select a panel to watch
Azuma · a moment
04 Azuma Gastrobar · landscape
AzumaGastrobar
05 Azuma Gastrobar · story
Azumaat the market
A morning with Azuma's chef and owner, a Paris-trained French chef, at Medellín's wholesale market, choosing the day's ingredients by hand.
06 Gitanes · French restaurant
GitanesFrench restaurant
07 Atlas Haus · event
Atlas HausByWard Market
An outdoor popup event in Ottawa's ByWard Market, cut for the feed.
08 Short film
ROVN
A short film · Ottawa
§ About
One direction across the whole chain. Concept, crew, camera, the cut, the grade, then the campaign, the channels and the numbers. Clients get a single point of accountability for how the work looks and how it performs.
- 01
Creative direction
Concept, treatment, references, shot list. The idea before the camera.
- 02
Media production
Directing and producing on set. Real estate, restaurants, brand films, narrative.
- 03
Digital marketing
Strategy, campaigns, social content and the numbers behind them. The film is the asset; this is what it does.
- 04
Edit & colour
The cut, the pacing, the grade. Landscape for the wall, vertical for the feed.
- LanguagesEnglish · Français · Español
- CitiesMedellín · Ottawa
- AvailableRoles, productions and collaborations