Creative Director · Media Production · Digital Marketing
Medellín · Ottawa
JOLY
Films for real estate, hospitality and cinema,
with the marketing that puts them to work.
§ Intro
I direct and produce films, then run the marketing that puts them in front of the right audience. Creative, production and distribution under one direction, so nothing gets lost between them.
- BaseMedellín, Colombia · Ottawa, Canada
- FocusReal estate · Hospitality · Film
- CraftDirection · Production · Marketing · Edit · Colour
§ Selected work
Five projects. Two cities.
01 Real estate
Luxury Real EstateMedellín
02 Real estate · vertical
Luxury Real EstateMedellín
Built for the feed. A walkthrough cut for phones, so a listing lands the same way in a DM as it does on a wall.
03 Azuma Gastrobar · vertical
Azuma Gastrobarthe ambiance captured, as if you were there
Select a panel to watch
Azuma · a moment
04 Azuma Gastrobar · landscape
AzumaGastrobar
05 Azuma Gastrobar · story
Azumaat the market
A morning with Azuma's chef and owner, a Paris-trained French chef, at Medellín's wholesale market, choosing the day's ingredients by hand.
06 Gitanes · French restaurant
GitanesFrench restaurant
07 Atlas Haus · event
Atlas HausByWard Market
An outdoor popup event in Ottawa's ByWard Market, cut for the feed.
08 Short film
ROVN
A short film · Ottawa
§ About
One direction across the whole chain. Concept, crew, camera, the cut, the grade, then the campaign, the channels and the numbers. Clients get a single point of accountability for how the work looks and how it performs.
- 01
Creative direction
Concept, treatment, references, shot list. The idea before the camera.
- 02
Media production
Directing and producing on set. Real estate, restaurants, brand films, narrative.
- 03
Digital marketing
Strategy, campaigns, social content and the numbers behind them. The film is the asset; this is what it does.
- 04
Edit & colour
The cut, the pacing, the grade. Landscape for the wall, vertical for the feed.
- LanguagesEnglish · Français · Español
- CitiesMedellín · Ottawa
- AvailableRoles, productions and collaborations